In today’s competitive landscape, understanding your customer is no longer a strategic advantage – it’s a necessity. Yet, many businesses struggle with fragmented data spread across different departments, leading to missed opportunities and disjointed customer experiences.
What if you could see the entire customer journey, from the first marketing touchpoint to the latest service ticket, all in one place?
Infor CRM Email List software is engineered to solve this very problem, offering more than just a contact database. It provides a robust platform designed to deliver a complete 360-degree customer view, empowering sales, marketing, and service teams to build more profitable, long-lasting relationships.
This article explores the eight key benefits of implementing Infor CRM to drive sustainable business growth.
Achieve a True 360-Degree Customer View
One of the most significant benefits of Infor CRM is its ability to break down internal silos and create a single source of truth for every customer. The platform excels at centralizing data from all departments – including sales, marketing, customer service, and even back-office financials from your ERP system.
This unification means that every employee interacts with the customer based on the same complete and up-to-date information.
By having this comprehensive 360-degree customer view, you eliminate guesswork and inconsistency. Imagine a sales representative knowing a customer has an outstanding service ticket before making a call, allowing for a more empathetic and effective conversation. This level of insight is foundational to modern customer relationship management and is a core strength of the Infor CRM software.
Drive Sales Productivity with Intelligent Automation
A powerful sales automation engine is at the heart of Infor CRM. The platform streamlines and automates a wide range of critical sales activities, from lead and opportunity management to complex quoting and revenue forecasting. By automating routine administrative tasks, it liberates your sales team from time-consuming manual data entry, allowing them to focus on what they do best: building relationships and closing deals.
The impact of this efficiency is substantial. Studies show that effective sales automation can increase deal closures by up to 30%. Infor CRM’s mobile capabilities further enhance this by giving field sales teams real-time data access, ensuring they are just as effective on the road as they are in the office.
Enhance Marketing ROI with Targeted Campaigns
Effective marketing runs on data. Infor CRM’s marketing automation capabilities leverage the rich, unified customer profile to empower highly targeted and personalized campaigns. You can segment your audience with incredible precision based on purchase history, engagement level, industry, or any custom data point.
This allows marketers to move beyond generic messaging and deliver the right content to the right person at the right time. From sophisticated email nurture sequences to multi-channel campaign tracking, Infor CRM provides the tools to not only execute campaigns but also to measure their return on investment accurately, ensuring your marketing budget is spent effectively.
Elevate Customer Service and Loyalty
Exceptional service transforms satisfied customers into loyal brand advocates. Infor CRM provides your support teams with the tools they need to deliver fast, consistent, and personalized service. The platform’s customer service management module includes robust case management, a searchable knowledge base, and detailed interaction histories.
When a customer calls with an issue, your service agent can instantly see their entire relationship with your company – past purchases, previous support tickets, and recent marketing interactions. This complete context enables faster, more effective problem resolution, dramatically improving first-call resolution rates and boosting overall customer satisfaction and long-term loyalty.
Benefit from Deep Industry-Specific Functionality
Unlike many one-size-fits-all CRM systems, Infor CRM is distinguished by its deep, pre-built functionality for specific industries, including manufacturing, distribution, and professional services. This industry focus is a critical advantage, as it reduces the need for extensive customization during your CRM implementation.
For example, for manufacturers, Infor CRM can integrate with ERP to provide visibility into orders, inventory, and shipping information directly within the CRM interface – a feature often requiring costly custom development with other systems. This out-of-the-box capability accelerates time-to-value and ensures the software speaks the language of your business.
Leverage Flexible and Scalable Deployment
Every business has a unique IT strategy and data governance requirements. Recognizing this, Infor CRM offers flexible deployment options, including cloud, on-premise, and hybrid models. This gives your organization complete control over your data and infrastructure.
Whether you prioritize the scalability and accessibility of a cloud solution or require the control and security of an on-premise server, Infor CRM provides this choice, unlike many cloud-only competitors. This flexibility ensures the platform can adapt to your needs as your business evolves.
Seamlessly Integrate Your Entire Technology Stack
Modern businesses run on an ecosystem of interconnected applications. Infor CRM software is built with a powerful integration framework that ensures it works seamlessly with your other critical systems. The synergy is particularly strong with Infor’s own ERP solutions, creating an end-to-end flow of information across your enterprise.
This integration eliminates redundant data entry and prevents errors. A sales order generated in the CRM can automatically become a sales order in your ERP system, streamlining the entire order-to-cash cycle and providing true operational visibility from the front office to the back office.
Make Data-Driven Decisions with Actionable Analytics
Ultimately, the value of data lies in its ability to inform better decisions. Infor CRM comes equipped with powerful and intuitive analytics and reporting tools that transform raw data into actionable business intelligence.
Leadership can easily build custom dashboards to monitor key performance indicators (KPIs), track sales pipeline health, forecast future revenue, and identify emerging market trends. This empowers your organization to move from reactive problem-solving to proactive, data-driven strategy.
From creating a unified customer view to providing deep industry-specific functionality and flexible deployment options, Infor CRM software offers a comprehensive solution for businesses serious about growth. By automating key processes and providing actionable insights, it empowers every customer-facing team to perform at its best.
