Have you ever wondered what happens when you leave your entire customer database idle for long?
- it slowly dwindles down
- loses its value
- becomes obsolete
- becomes full of invalid entries
Have you ever given this a thought? By letting your precious customer or prospect database sit idle you might be letting it die…
Sounds scary? It is! More so, when you might be losing
Through data cleansing, you can remove and mend bad data from your database and improve your campaigns. Any database that is incomplete, incorrect, not properly formatted, and contains invalid entries can be improve through data cleansing.
Data cleansing can be done both manually and through automation. Through data cleansing you can own a clean, de-duped, improved, complete and correct database. Data cleansing is part of data management that includes:
- Data appending
- Data verification
- Data cleansing
- Data enhancement
- Data acquiring
- Data update