What Are the Steps in the Data Management Process?
Your business database is one of your biggest assets. You need to manage and maintain it regularly. Since 70% of our business database tend to decay by the end of each year, it is extremely important to opt for data management.
Data cleansing can be done both manually and through automation. Through data cleansing you can own a clean, de-duped, improved, complete and correct database. Data cleansing is part of data management that includes:
- Data appending
- Data verification
- Data cleansing
- Data enhancement
- Data acquiring
- Data update
The entire process of data management involves 6 steps:
After acquiring the database from our client, the appending team adds the missing information to the database from our master file. All the added records are fresh and latest. This also helps you to get in touch with your old contacts lying dormant in your database and revive them into quality leads. You can append vital user information such as email address, phone number, postal address, fax number, designation, industry, company, etc.
Through this cleansing process, we detect and remove any error and inconsistencies present in the database to improve its quality. We cleanse your entire database of any incorrect entries to make it fresh and updated.
A number of times a database contain duplicate records at multiple places. In this step we eliminate any duplicate entries and replace them with the correct ones.
Stay tune for the next three steps in the next post.
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In the last post we discussed the first 3 steps to Data Management
- Data Appending
- Data Cleansing
- Data De-Duplication
In this post we will discuss the last 3 steps:
Data Verification & Validation
To verify whether the accumulated and appended data is correct or not, our verification team authenticates and validates each of the entries. This sis both a manual as well as an automated process. The technicians verify and validate the phone numbers, postal addresses, and email addresses. They also send validation messages and place calls for further confirmation. During this process the technicians also adds any additional information gathered from the contacts.
In this stage all the data collected are again compiled and collated together. We also create customer profiles as per your business requirement. Further, we segment the database as per your specifications to increase its usability. The segmentation is done based on the demographics and other characteristics of your customer information. Segmentation provides you with a framework and better understanding of your target audience and leads to better customer engagement.
Data hygiene & maintenance
It is extremely important to maintain the hygiene of your database. Regular maintenance involves adding, deleting, changing and updating records present in your database. By keeping it fresh and enriched you can drive in the maximum amount of business ROI.